Apply Blue Ocean Strategy to your business

Blue Ocean Strategy is a business strategy framework that suggests creating new market spaces or "blue oceans" rather than competing in existing market spaces or "red oceans". This is done by identifying untapped customer needs and creating new products or services to meet those needs. The idea is to differentiate the offering from existing competitors and create demand rather than simply competing for existing demand.

Understand clearly about the blue ocean strategy, now I'II give the [business].

Business: a fast food chain

Apply this strategy for the [business] to
1. create new markets or uncontested market space, making the competition irrelevant.
2. creating new customer needs, rather than competing with existing companies in the same market.
3. offer unique products or services that have not yet been seen in the market.

and in the end, give a before and after analysis of the business in a tabular format.